Visibility and credibility are everything. For local businesses across the UK, being discovered online is no longer a luxury—it is a necessity. BusinessTrust.co.uk has quickly become one of the most respected directories for UK enterprises, offering a platform where businesses can showcase their services, build trust, and attract new customers. While free listings provide a […]
Search engine optimisation (SEO) is one of the most talked-about—and misunderstood—tools in digital marketing. For small business owners trying to grow their online presence, the sheer volume of advice can be overwhelming. From keyword stuffing to backlink obsession, SEO myths abound. But which ones hold water, and which are simply fiction? Let’s separate fact from […]
For small businesses across the UK, attracting new customers is only half the battle. The real challenge—and opportunity—lies in keeping them. Customer retention is often more cost-effective than acquisition, yet many small businesses overlook it in favour of chasing new leads. In reality, retaining loyal clients can lead to higher lifetime value, better word-of-mouth, and […]
Ethical strategies for Google, Trustpilot, and industry-specific platforms Customer reviews are the lifeblood of small businesses in the UK. They influence buying decisions, boost local SEO, and build trust with new customers. But asking for reviews can feel awkward—especially if you’re worried about sounding pushy or transactional. The good news? There are ethical, effective ways […]