Category: Start-Up Business

For small businesses across the UK, attracting new customers is only half the battle. The real challenge—and opportunity—lies in keeping them. Customer retention is often more cost-effective than acquisition, yet many small businesses overlook it in favour of chasing new leads. In reality, retaining loyal clients can lead to higher lifetime value, better word-of-mouth, and […]

Ethical strategies for Google, Trustpilot, and industry-specific platforms Customer reviews are the lifeblood of small businesses in the UK. They influence buying decisions, boost local SEO, and build trust with new customers. But asking for reviews can feel awkward—especially if you’re worried about sounding pushy or transactional. The good news? There are ethical, effective ways […]

In a world increasingly drawn to sensory experiences, Paulo Bay has emerged as a standout British start-up, redefining what it means to craft and deliver premium candles. Based in the UK and accessible via paulobay.co.uk, this ambitious brand is making waves with its commitment to quality, creativity and bespoke service—offering beautifully made candles for both […]